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Privacy Policy

Last Updated: February 11, 2026

Welcome to ShowUp! We're committed to protecting your privacy and being transparent about how we collect, use, and share your information. This Privacy Policy explains our practices in detail. By using ShowUp, you agree to the terms outlined here.

1. Introduction

ShowUp Inc. ("ShowUp," "we," "our," or "us") operates the ShowUp mobile application and website (collectively, the "Service"). This Privacy Policy describes how we collect, use, disclose, and protect information about you when you use our Service.

Our Service is designed to help users build habits, track progress, and connect with accountability partners. We understand that privacy is important, and we're committed to handling your information responsibly.

2. Information We Collect

2.1 Information You Provide to Us

  • Account Information: When you create an account, we collect your name, username, email address, phone number (optional), and password.
  • Profile Information: You may choose to provide additional information such as profile photo, bio, social media links (Instagram, LinkedIn, Facebook, Skool), and other profile customizations.
  • Activity Data: Information about your habits, check-ins, streaks, goals, achievements, XP, levels, and progress tracking.
  • User-Generated Content: Photos, reviews, comments, messages, and other content you create or share through the Service.
  • Social Connections: Information about your partnerships, followers, friends, and accountability relationships within the Service.
  • Communications: When you contact us for support or feedback, we collect the information you provide in those communications.

2.2 Information Collected Automatically

  • Device Information: Device type, operating system, unique device identifiers, mobile network information, and device settings.
  • Usage Information: How you interact with the Service, including features used, pages viewed, time spent, and interaction patterns.
  • Location Information: Approximate location based on IP address and, with your permission, precise location from your device's GPS.
  • Log Data: IP address, browser type, access times, pages viewed, and the page you visited before navigating to our Service.
  • Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to collect information and improve your experience.

2.3 Information from Third Parties

  • Authentication Providers: If you sign in using Google or other third-party services, we receive basic profile information from those services.
  • Social Media: If you connect your social media accounts, we may receive information from those platforms in accordance with their policies.
  • Analytics Services: We use Google Analytics and similar services that may collect information about your use of the Service.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Provide and Improve the Service: To operate, maintain, and enhance ShowUp's features and functionality.
  • Personalization: To customize your experience, show relevant content, and provide personalized recommendations.
  • Communication: To send you updates, notifications, reminders, and important information about your account.
  • Social Features: To connect you with other users, facilitate partnerships, and enable community features.
  • Analytics: To understand how users interact with the Service and improve our features.
  • Safety and Security: To protect against fraud, abuse, and security threats; to enforce our Terms of Service.
  • Legal Compliance: To comply with legal obligations and respond to lawful requests.
  • Advertising: To display relevant advertisements and measure their effectiveness.
  • Product Development: To develop new features, products, and services.

4. How We Share Your Information

4.1 Information Shared Publicly

By default, certain information is visible to other ShowUp users, including:

  • Your username, profile photo, bio, and level/achievements
  • Your activity on public leaderboards and feeds
  • Reviews and ratings you provide
  • Content you share publicly within the Service

You can control some of these privacy settings in your account preferences.

4.2 Service Providers

We share information with third-party service providers who perform services on our behalf, including:

  • Cloud Hosting: Amazon Web Services (AWS) for data storage and hosting
  • Analytics: Google Analytics for usage analytics
  • Authentication: Google for sign-in services
  • Communications: Email and notification service providers
  • Content Moderation: AI-powered moderation services to detect inappropriate content

4.3 Advertising Partners

We may share information with advertising partners to show you relevant ads. These partners may use cookies and similar technologies to collect information about your activities.

4.4 Business Transfers

If ShowUp is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.5 Legal Requirements

We may disclose your information if required by law, court order, or governmental request, or to protect our rights, property, or safety.

4.6 With Your Consent

We may share your information for other purposes with your explicit consent.

5. Your Privacy Rights and Choices

5.1 General Rights

  • Access: You can access and review your personal information in your account settings.
  • Correction: You can update or correct your information at any time.
  • Deletion: You can request deletion of your account and associated data.
  • Portability: You can request a copy of your data in a portable format.
  • Objection: You can object to certain processing of your information.

5.2 California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect, use, and share
  • Right to delete your personal information (with certain exceptions)
  • Right to opt-out of the sale of your personal information (we do not sell personal information)
  • Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at showupcompetition@gmail.com.

5.3 European Users (GDPR)

If you are in the European Economic Area, you have rights under the General Data Protection Regulation (GDPR):

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority

5.4 Marketing Communications

You can opt-out of promotional emails by clicking the "unsubscribe" link in any marketing email or adjusting your notification preferences in your account settings.

5.5 Cookies and Tracking

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of the Service.

6. Data Retention

We retain your information for as long as your account is active or as needed to provide you services. We may also retain and use your information to comply with legal obligations, resolve disputes, and enforce our agreements.

When you delete your account, we will delete or anonymize your personal information within 30 days, except where we are required to retain it for legal purposes.

7. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit and at rest
  • Regular security assessments and updates
  • Access controls and authentication requirements
  • Secure cloud infrastructure (AWS)
  • Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children's Privacy

ShowUp is intended for users aged 16 and older. We do not knowingly collect personal information from children under 16. If we become aware that we have collected information from a child under 16, we will take steps to delete that information promptly.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us at showupcompetition@gmail.com.

9. International Data Transfers

ShowUp is based in the United States. If you access the Service from outside the United States, your information will be transferred to, stored, and processed in the United States and other countries where we or our service providers operate.

These countries may have data protection laws that differ from those in your country. By using the Service, you consent to the transfer of your information to the United States and other countries.

For users in the European Economic Area, we implement appropriate safeguards for international data transfers, including Standard Contractual Clauses approved by the European Commission.

10. Third-Party Links and Services

The Service may contain links to third-party websites, applications, or services (such as social media platforms). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information to them.

When you connect third-party services to ShowUp (e.g., Instagram, LinkedIn), those services may collect information about you in accordance with their own privacy policies.

11. Content Moderation and AI

To maintain a safe and positive community, we use AI-powered moderation tools to:

  • Detect and remove inappropriate content, including harassment, hate speech, and spam
  • Identify potential violations of our Terms of Service
  • Protect users from harmful or abusive behavior

These moderation tools may process user-generated content, including text, images, and other materials you share on the Service. Flagged content may be reviewed by our moderation team.

We are committed to fair and unbiased moderation. If you believe content was incorrectly flagged or removed, you may appeal the decision by contacting us.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

  • Update the "Last Updated" date at the top of this policy
  • Notify you through the Service or via email for material changes
  • Provide you an opportunity to review the changes before they take effect

Your continued use of the Service after changes are posted constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

ShowUp Inc.
5357 La Jolla Blvd
La Jolla, CA 92037
United States

Email: showupcompetition@gmail.com

We will respond to your inquiry within 30 days.

14. Additional Information for Specific Jurisdictions

14.1 California "Shine the Light" Law

California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, contact us at the email address above.

14.2 Nevada Residents

Nevada residents have the right to opt-out of the sale of certain personal information. We do not sell personal information as defined under Nevada law. If you have questions, contact us at showupcompetition@gmail.com.

14.3 Data Protection Officer

For users in the European Economic Area, you may contact our Data Protection Officer at showupcompetition@gmail.com with any questions about your data rights.

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